1. To provide the highest quality of education in the field of business, economics and management that is responsive to regional and national development;
2. To pursue relevant research and extension activities through linkages with business organizations, government and non-government agencies;
3. To initiate vigorously income generating activities for improving the financial capability of the College;
4. To establish the highest degree of efficiency, effectiveness, collegiality in making decisions, and transparency in the administrative system.