College of Arts  and Letters

Bachelor of Arts in English Language

The AB English Language Program, guided by CMO 24, Series of 2017, is designed to enhance students’ English language proficiency, literature comprehension, and critical thinking skills. This program aims to produce graduates who are competent in English, capable of analyzing literary works, and proficient in effective communication. It prepares students for diverse career opportunities in fields requiring strong language and analytical abilities, such as teaching, writing, journalism, and research.

Program Goals:

The Bachelor of Arts in English Language program aims to:

1. Provide a comprehensive knowledge of the English Language – its origin, growth and development, structures, and use;
2. Enhance the students’ competencies in the use of the English Language in real-world contexts;
3. Present appropriate strategies of language use through a heightened awareness of how English works in different situations in the Philippines and in Asia and the rest of the world.

AB ENGLISH LANGUAGE graduates should be able to:

1. Articulate a comprehensive and contextualized view of the English language system and development;
2. Communicate in English (both oral and written) fluently, accurately, and creatively in diverse social, cultural, academic, and professional settings;
3. Facilitate English language learning in diverse social, cultural, academic, and professional settings;
4. Participate effectively in oral communication situations where language systems (phonological, morphological, syntactic, semantic) vary;
5. Produce well-written texts for various academic and professional purposes;
6. Teach English communication skills using knowledge of best practices;
7. Enhance literacy development and critical/creative thinking among students through the use of different types of texts;
8. Engage in English language research relevant to the school and workplace settings;
9. Effectively communicate orally and in writing using both English and Filipino;
10. Work effectively and independently in multi-disciplinary and multi-cultural teams; (PQF level 6 descriptor)
11. Appraise the role of humanistic education in the formation of the human being and society;
12. Act in recognition of professional, social, and ethical responsibility;
13. Preserve and promote “Filipino historical and cultural heritage” (based on RA 7722)
14. Recognize the need for and demonstrate the ability for lifelong learning;
15. Identify multi-perspectives and interrelations among texts and contexts;
16. Apply analytical and interpretative skills in the study of texts;
17. Discuss and/or create artistic forms;
18. Use appropriate theories and methodologies critically and creatively.

Bachelor of Performing Arts-Theater

PROGRAM GOALS:

The Bachelor of Performing Arts-Theater program aims to:

1. Impart a meaningful awareness and appreciation of the characteristics and qualities and of the functions and roles of the performing arts as theorized, taught, practiced, and created in Philippine cultures and in the world;
2. Impart an understanding of the physical manifestations and communicative capacities of dance and theater in the context of cultures;
3. Provide opportunities for dance and theater creation and performance; and
4. Contribute to national development and progress by forming citizens who possess cultural self-esteem and national pride.

PROGRAM LEARNING OUTCOMES:

Graduates of the Bachelor of Performing Arts-Theater are expected to:

1. Interpret performances as product of different contexts and perspectives;
2. Explore and articulate the role of the Filipino performer in the inculcation and enrichment of traditions and innovations in national culture;
3. Distinguish different theater forms through specific aspects of artistic production;
4. Apply conceptual frameworks of performance in theatrical production;
5. Evaluate elements of theater as performance; and
6. Generate ideas on how to utilize theater in promoting local, regional, and global perspectives.

Bachelor of Arts in Journalism

The Bachelor of Arts in Journalism program, as outlined in CMO 41, Series of 2017, is designed to equip students with the essential skills and knowledge required for a career in journalism. This program focuses on developing students’ reporting, writing, editing, and multimedia storytelling abilities. Its goal is to produce graduates who are adept at ethical and responsible journalism, and capable of delivering accurate and timely news to the public. Graduates of this program are prepared for various media-related careers, including print, broadcast, digital journalism, and public relations.

PROGRAM GOALS:

The Bachelor of Arts in Journalism program aims to:

1. Equip students with the requisite knowledge, skills, and attitude, and a commitment to uphold professional ethics and standards in the practice of Journalism;
2. Develop the capacity to anticipate and respond to the needs of rapidly developing media.

PROGRAM LEARNING OUTCOMES:

Graduates of the Bachelor of Arts in Journalism are expected to:

1. Identify newsworthy stories in a complex field of facts and opinions, focusing on those of particular importance to the community they serve; community is interpreted broadly as geographic, virtual, of shared interest or philosophy;
2. Conduct journalistic research;
3. Write, illustrate, edit, produce, and disseminate for various formats and platforms;
4. Uphold journalism ethics and professional standards in keeping with the role of journalism in a democracy; and
5. Produce scholarly work that would add to the body of knowledge on journalism.

Bachelor of Arts in Communication

The Bachelor of Arts in Communication program, aligned with CMO 35, Series of 2017, is designed to equip students with a comprehensive understanding of communication theories and practices. This program focuses on developing students’ skills in interpersonal, organizational, and mass communication, along with digital media proficiency. Its goal is to produce graduates who are effective communicators in various contexts, ready for careers in public relations, advertising, corporate communication, journalism, and other communication-related fields. This program emphasizes critical thinking and media literacy while preparing students for diverse roles in the communication industry.

PROGRAM GOALS:

The Bachelor of Arts in Communication program aims to:

1. Equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with a focus on the media professions.

PROGRAM LEARNING OUTCOMES:

Graduates of the BA Communication program should be able to:

1. Define and access information needs; assess and organize information and knowledge; produce, share, and utilize information and knowledge;
2. Communicate in different formats and platforms (print, broadcast, and online)
3. Prepare communication/media plan;
4. Conduct communication and media research and evaluation;
5. Develop and produce communication materials in different formats and platforms;
6. Demonstrate communication management and leadership skills;
7. Develop entrepreneurial capabilities;
8. Adhere to ethical standards and practices;
9. Know and practice rights and responsibilities and accountabilities in the communication profession;
10. Demonstrate a development orientation in communication work; and
11. Apply communication theories/models, principles, practices, and tools in development work.

The Bachelor of Arts in Broadcasting program, by CMO 37, Series of 2017, is designed to provide students with the essential skills and knowledge needed for a career in broadcasting and media production. This program focuses on developing students’ skills in radio and television production, journalism, scriptwriting, and multimedia content creation. Its objective is to produce graduates who are well-equipped for careers in various aspects of the broadcasting industry, including radio and television broadcasting, digital media, and media production. Graduates of this program are prepared to work as broadcasters, journalists, content producers, and media professionals.

PROGRAM GOALS:

The Bachelor of Arts in Broadcasting program aims to:

1. Bridge theory and practice by promoting critical analysis and social responsibility;
2. Produce competitive graduates who are innovative and competent;
3. Encourage local and global insights; and
4. Train for proficiency in the use of technology.

PROGRAM LEARNING OUTCOMES:

Graduates of the BA Broadcasting program should be able to:

1. Develop competency in at least six (6) of the following:
   1. Scriptwriting
   2. Directing
   3. Producing
   4. Performing
   5. News Reporting
   6. Production Designing (lighting, set design, costume/makeup)
   7. Post-production
   8. Web content creation and development and web designing
   9. Graphic Designing
   10. Videography/Cinematography
   11. Musical Scoring
2. Prepare communication media/plan;
3. Conduct media research: audience research, textual analysis, political-economic analysis of media;
4. Apply basic media management and leadership skills;
5. Exemplify ethical standards and practices;
6. Abide by laws pertinent to broadcasting and other media;
7. Demonstrate a sense of social responsibility; and
8. Apply media theories/models, principles, practices, and tools in broadcasting and other media.

Bachelor of Arts in Literature

The Bachelor of Arts in Literature program, by CMO 21, Series of 2017, focuses on the in-depth study and analysis of literary works from various cultures and time periods. This program aims to develop students’ critical thinking, analytical, and interpretive skills while fostering a deep appreciation for literature. Graduates of this program are well-prepared for careers in writing, academia, publishing, and cultural analysis. They gain a profound understanding of the power of storytelling and the rich tapestry of human expression through literature.

PROGRAM GOALS:

The Bachelor of Arts in Literature program aims to:

1. Promote values of Filipinoness and humanness;
2. Foster understanding of and sympathy for the feelings and thoughts of the Filipino as a human individual in concrete situations, relationships, experiences, and history;
3. Enrich the students’ multicultural and interdisciplinary perspectives by studying local and global, classical and contemporary literary and cultural texts;
4. Encourage students to produce their own literary and cultural texts that may be required by a range of disciplines and professions thus contributing to the body of Philippine literature and the development of Philippine culture;
5. Expands the students’ experiential and intellectual horizons that develop knowledge, values, skills, and intercultural competence;
6. Encourage disciplinary commitment and prepare them for national and international career outcomes and life-long learning; and
7. Develop critical thinking and imaginative expressions and innovations across languages and cultures.

PROGRAM LEARNING OUTCOMES:

Graduates of the BA Literature program should be able to:

1. Apply close reading of texts, involving analysis and interpretation of a variety of forms, types, and genres;
2. Deploy critical perspectives in the analysis and interpretation of texts representing a variety of forms, types, and genres;
3. Produce a creative or critical text in one of the genres, forms, or types that may be useful to Literature as discipline as an individual or group work;
4. Categorize literary and cultural texts according to geographic areas, cultural/intercultural milieus, types, conventions, movements, and historical periods; and
5. Plan and execute written and non-written projects for careers and undertakings anchored in the discipline of Literature in which Literature graduates are specifically considered competitive and highly qualified such as postgraduate study, research, documentation, publishing, creative work in literary genres as well as in various media, education and work in higher education institutions.

Master of Arts in Literature

The Master of Arts in Literature program is a graduate-level program that delves deeply into the study and analysis of literary works across diverse genres, time periods, and cultural contexts. It is designed to advance students’ critical thinking, research, and writing skills, enabling them to become experts in literary analysis and interpretation. This program often includes thesis or research components, allowing students to contribute to the field of literature through original scholarship. Graduates of the program are well-prepared for careers in academia, publishing, writing, and cultural analysis, and they possess a comprehensive understanding of the complexities of literary expression.

This is a multidisciplinary course anchored on several branches or disciplines of the Humanities such as arts, history, philosophy, and psychology. It provides the gateway for the students to discover the works of great writers and reflect, analyze, and evaluate the merits of masterpieces the world over from the ancient times down to the contemporary period; focusing on the universal impact of literature on humankind.

THE OBJECTIVES OF THE PROGRAM: MA LITERATURE

1. To further the graduate student’s knowledge and understanding of literature as the aesthetic expression of humanity’s manifold experiences, ideas, and ideals, sentiments, and emotions, embodied in various forms and genres that have evolved throughout the ages;
2. Evoke sensitivity and understanding of graduate students for significant world views and issues on the marginalized, discriminated, and oppressed through exposure to various literatures of the world;
3. Instill and inspire cultural pride and appreciation through rediscovery and exposure to national, local, and indigenous literature;
4. Equip the graduate students with the ability to teach and pass on knowledge and expertise in literature; and
5. Develop the graduate student’s skills in producing literary texts, creative works, and researches.

Ang programa ay naglalayong palawakin at palalimin ang kaalaman at kahusayan ng mga guro sa pagtuturo, pananaliksik, pagbibigay panayam, pagsulat sa pamamagitan ng linggwistika, sosyolinggwistika, panitikan, mga teoryang pampanitikan at iba pang kaugnayan na disiplina na magiging sandigan sa pagkakaroon ng makabago at makabuluhang teorya at istratehiya sa paggtuturo ng wika at panitikan.

LAYUNIN NG PROGRAMANG MASTER SA FILIPINO

1. Nagkakaroon ng malawak na kaalaman at pag-unawa sa nilalaman at estruktura ng wikang Filipino bilang midyum ng komunikasyon sa pagtuturo;
2. Nakapagbibigay ng kasanayan sa pagtuturo at pananaliksik sa Filipino at iba pang mga wika kasama ang pagtuturo ng panitikan at pagpapahalaga sa kultural (lokal, pambansa at global);
3. Nakapagsasagawa ng pananaliksik sa wika at panitikan tungo sa modernisasyon, istandardisasyon at intelektwalisasyon ng Filipino; at
4. Nakapagtataguyod ng ekstensyong paglilingkod sa larangan ng pagtuturo ng wika at panitikan at iba pang kaugnay na lawak nito bilang tugon sa mga pangangailangan ng makabagong lipunan at panahon.

Layunin ng programang makalinang ng mga gurong may sapat na kasanayan, kakayahan at kaalaman sa Filipino, mga administrador at mga tagabalangkas ng programang pangwika upang makapagbalangkas at magsakatuparan ng mga gawaing pangwika.

LAYUNIN NG PROGRAMANG Ph.D. FILIPINO

1. Mapataas ang kakayahan ng mga gurong nagtuturo ng Filipino sa iba’t ibang antas ng Edukasyon.
2. Mapaunlad ang kaalaman sa pagtuturo ng Filipino sa pamamagitan ng pananaliksik at mga gawaing pampamayanan.
3. Maihanda ang mga guro sa responsableng pamiminunong akademiko at di-akademikong gawain kaugnay ng Filipino.
4. Magkakaroon ng malalim at mapanuring pakikipagtalakayan at pananaliksik sa mga paksang magsisilbing batayan SA pagbabalak ng mga patakarang pangwika sa mabisang paggamit ng Filipino bilang midyum ng pagtuturo at wika sa opisyal na komunikasyon.

Strengthening Research and Publication in HEIs Offering Communication Programs:

Teacher-Training Course on Conducting and Disseminating Research

July 11-16, 2016

In line with the public service thrust of the University of the Philippines College of Mass Communication (UP CMC) to  upgrade the research skills and publication competence of Communication faculty members, a teacher-training course was conducted at the Bicol University College of Arts and Letters (BUCAL) last July 11-16, 2016.